South African political party protesters storm H&M stores over monkey hoodie ad

Cops on standby as EFF goes on H&M rampage

H&M stores trashed in South Africa in protest over 'racist' ad

H&M faced backlash from EFF this week for posting an ad for a child's sweater on its website that was seen as racist.

Protests are also taking at other malls nationwide, including Mall of the South, Mall of Africa, Clearwater and East Rand Mall.

"#SAPS members had to intervene and dispersed the group of protesters by firing rubber bullets". H&M caused an outcry after an advert featuring a young black model wearing a jumper with the words: "Coolest monkey in the jungle", went viral on social media.

And in October past year, personal care brand Dove apologized after it was accused of racism for airing a commercial showing a black woman turning into a white woman after removing her top.

'Therefore, we've not only removed the image from our channels but also the garment from our product offering'. "We believe in diversity and inclusion in all that we do and will be reviewing all our internal policies accordingly to avoid any future issues." the statement read.

National Basketball Association star LeBron James, rapper Diddy and singer The Weeknd are among the celebrities who expressed shock in recent days over the H&M image, which has been removed from online promotions but continues to be circulated on social media.

However, according to spokesman Mbuyiseni Ndlozi, the EFF wasn't prepared to make amends.

He posted images of the carnage on Twitter along with the caption: "The time of apologies for racism are over; there must be consequences to anti-black racism, period!"

H&M isn't the first clothing company to come under fire for clothing that can be construed as offensive. "I'm deeply offended and will not be working with H&M anymore".

H&M, the world's second-largest clothing group lost the collaboration with Canadian pop star, The Weeknd, after he saw the advertisement.

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