"We even hosted a mixology session in Atlanta where we invited fans to ideate, create and taste Diet Coke flavours we were considering".
"Throughout this relaunch journey, we wanted to be bold, think differently and be innovative in our approach".
Sure, Diet Coke's great, but what if we had it in a bunch of flavours aimed specifially at millennials? A slightly refined typography simultaneously preserves Diet Coke's heritage, yet presents it in a more progressive manner.
Ladenburg Thalmann Financial Services Inc. raised its position in shares of Coca-Cola Bottling Co Consolidated (NASDAQ:COKE) by 72.8% in the third quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC).
Diet Coke sales have fallen as more people switch to other low-calorie drinks, such as flavored fizzy water.
A 2016 report by Beverage Digest, a publication covering non-alcoholic beverages in the U.S., showed a 0.8% decline in the overall volume sales for carbonated soft drinks, with Diet Coke sales falling by 4.3%.
Those are Ginger Lime, Twisted Mango, Zesty Blood Orange, and Feisty Cherry. Coca-Cola is saying that, for now, the Diet Coke overhaul is just for the United States and Canada. There's no plan to launch the makeover in other countries, but the company said other parts of the world are exploring ideas. Meanwhile, the whole range has been repackaged in sleek 12oz slimline cans. With this week's overhaul, Diet Coke appears to have made a break from the pack - at least in the US. "We want to build on the success we have had to date reminding people of what makes it so special". In shape and design, it is not a million miles from Australian bottler Coca-Cola Amatil's Colour your Summer reinvention of Coca-Cola in 2015.
"That's why we're rolling out a modern design and adding new sleek cans - still 12 ounces with that old-school Diet Coke vibe and great taste". Coca-Cola CEO James Quincey said in July previous year that the Coke Zero rebrand accelerated global volumes growth for the line from mid-single digits to somewhere in the teens.
The new design will feature the brand's iconic silver color accented with red and will include bold color palettes representing the new flavors. All new packaging and flavors hit store shelves this month.
Diet Coke will also continue to be offered in its existing package sizes, including standard 12-oz cans, mini cans, and glass and plastic bottles.