Crawford, who set the pre-internet world on fire in 1992 with her steamy Super Bowl ad, reprised her role as a sexy soda-drinker on the commercial's 10th anniversary in 2002, and the commercial was remade again in 2016 in animated emoji version.
The legendary supermodel has re-created her iconic 1992 Super Bowl commercial for Pepsi - and this time she brought along her handsome 18-year-old son, Presley Walker Gerber. "This time of year it always gets featured in the roundups of the Best Super Bowl Commercials ever", she said, "and every January I revisit my original Pepsi spot that I just love because the music was ideal, and the little boys were flawless and it was just one of those commercials that everyone loved and it made people happy". "They've spent a long time creating all of these memorable moments, and that's exciting for me to because I really do consider myself part of the Pepsi family", she said. "I am proud to play a role in this iconic pop-culture phenom and excited for fans to see our new take on the Pepsi spot". In it, Cindy Crawford, arguably the most famous supermodel of her generation, drives up to a gas station in a small town on a hot day.
The recently recreated commercial will air during the broadcast of Super Bowl 52 on February 4 with just a few changes to the original.
"This spot is a reminder of how much fun Pepsi has created for every generation".
The Pepsi Super Bowl Halftime Show is headlined by superstar Justin Timberlake. This is the sixth consecutive year Pepsi has sponsored the halftime show. Other nods to happier times in the Pepsi universe include limited-edition retro packaging, which will feature the brand's vintage logo on regular Pepsi products beginning January 29. The events will guide fans through the evolution of how Pepsi's history has connected with people over generations.
"I think probably that will be the highlight for me is just getting to see my dad", she shared.
The brand is also returning to its Pepsi Stuff loyalty program first released in 1996. Similar to the first Pepsi Stuff campaign, the promotion features classic Pepsi designs across a range of lifestyle premiums - such as vintage T-shirts, hats, LED signs, varsity jackets, coolers, bikes and more - that can be redeemed with Pepsi Points through PepsiStuff.com.
Crawford plans to attend the Super Bowl in Minneapolis, where her father lives.