News chairman Andy Lack announced Tuesday that Kotb will officially replace Lauer, who was sacked in November for "inappropriate sexual behavior in the workplace", creating the show's first-ever all-female-fronted lineup. This development marks the first time that two women are co-anchoring a morning news show.
Kotb, 53, will continue to co-host the show's fourth hour with Kathie Lee Gifford.
Kotb is replacing Lauer, who was the co-anchor of Today for 20 years and was the highest paid person at NBC News at the time of his firing, NPR's David Folkenflik has reported. "Over the past several weeks, Hoda has seamlessly stepped into the co-anchor role alongside Savannah, and the two have quickly hit the ground running". After stints in Fort Myers, Florida, and New Orleans, she joined NBC News as a correspondent for Dateline in 1998.
Every change on the morning show is closely watched not just by millions of fans but also by advertisers and business analysts - because the show is a profit machine for NBC.
Following the exciting news of her promotion, Hoda confirmed to People that she's definitely "not making Matt Lauer money" with her new NBC contract. They regularly display how much they genuinely like each other when they share the screen.
Today famously documented Kotb's experience with breast cancer, and in the decade since her mastectomy, she has been an outspoken advocate for breast cancer prevention.
When Guthrie blurted out the news that she was expecting a second child, the entire Today family, including Kotb, was in the house. Plus, Matt's salary reflected the long time he was on the show - 25 years.
Few people are - before he was sacked in November amid sexual harassment claims, the "Today" anchor was raking in a reported $20 million a year. "I misunderstood. Have a great day". "And I think it makes us appreciate it so much more". As one Twitter user pointed out on Wednesday afternoon, if you do the math, Kotb is making 28 percent of Lauer's old salary. 28. Per.
According to People, NBC executives offered the job to Kotb just before the holidays.