Whose idea was it at @hm to have this little sweet black boy wear a jumper that says "coolest monkey in the jungle"? Meanwhile musician The Weeknd, who has collaborated and modelled for H&M said he was cutting all ties with the retailer. We have removed the image from all our channels and the sweater is no longer for sale in our stores.
Terru Mango posted about the H&M adverstisemnet featuring her son.
"Am the mum and this is one of hundreds of outfits my son has modelled", Mango wrote, according to screenshots of the messages.
When further probed, Mango added that "I've been to all photo shoots and this was no an exception, everyone is entitled to their opinion about this".
Meanwhile, folks on Twitter are dragging Terry Mango for her naiveté, while others feel that people should move on with their lives.
Terry's uncle Clay Onyango said he did not believe H&M were being deliberately racist.
Since the rise in reaction, the photos have been taken down.
H&M apologized for the advertisement on Monday. "Seriously, I was like 'coolest monkey is trending, what the heck, ' I understand why so many people are upset".
"We completely understand the criticism and we agree with it. We are deeply sorry that the picture was taken and we also regret the actual print", H&M said in a statement. These offenses are more about the makeup of the rooms where they happen, than the items they produce. There is nothing wrong with the shirt itself, but marketing it on a dark-skinned black boy is the just the worst possible choice they could have made. "We spoke to them and they said it wasn't meant to be racist", he told Gulf News.
Some called for a boycott of the retailer.
The post was retweeted almost 14,000 times within a day of being shared on January 7.
A number of celebrities and high-profile public figures spoke out against the post, including National Basketball Association star LeBron James. We've not really decided what we want - we want to hear from them [H&M] first, then we can go out with a press release.
'Enough about y'all and more of what I see when I look at this photo. "The ruler of the world, an untouchable force that can never be denied!"
He also wrote the caption: 'Accurate.
The ad prompted celebrities including the Weeknd and rapper G-Eazy to end their partnerships with the clothing line.
As per reports, H&M's USA website doesn't have the green jumper anymore but the United Kingdom site still has it for sale.