Harman brings interesting or futile technologies to CES

Samsung Electronics is seen at its office building in Seoul South Korea

Samsung Electronics is seen at its office building in Seoul Thomson Reuters

"The digital cockpit technology that can be seen from (the) Maserati clearly shows how Samsung and Harman have created synergies", said Harman CEO Dinesh Paliwal at the briefing.

The major creative products that were showcased included: a digital cockpit which lends a makeover effect to the interior of a vehicle; a telematics fix that offers 5G connectivity solutions and last but not least an ecosystem of partners to offer the latest and most innovative of technological solutions.

The digital cockpit is made up of a number of OLED and QLED displays it also comes with a number of different buttons than can be individually configured to display different content. It also allows drivers to control home devices through Samsung's integrated IoT service Smart Things. The system has multiple displays and uses the HARMAN Ignite Platform allowing a personalizable experience in-car for driver and passenger.

The third new system revealed by the two brand at CES is known as Driveline, its next stage in autonomous driving technology. And as consumer electronics companies don't get much bigger than Samsung, it was only to be expected the South Korean company would unveil its automotive efforts to the world at this year's CES in Las Vegas. The first advanced driver-assistance system product leverages Samsung's camera technology background and HARMAN's ADAS 360 solution and features lane-departure warning, adaptive cruise control, collision warning, and pedestrian warning algorithms. While many other self-driving auto platforms keep its software out of reach from outside companies, Harman is taking a different road with DRVLINE, hoping to find the fast lane by letting outside companies develop products and services for it.

"Drvline is a platform that can help us to work with our partners for safer, better autonomous driving".

But while the CES display unit was large, Samsung and Harman claim it is scalable and can be adapted for any vehicle size and segment. The 5G network boosts speeds up to 100 times faster than current fourth-generation Long Term Evolution standards to provide fast high-resolution streaming, virtual and augmented reality features and seamless cloud-based applications in fast-moving cars, Samsung said.

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