Retailers such as Walmart, CVS and Starbucks launched their mobile wallet entries well before Target did, but the retailer is making similar arguments to try and woo shoppers to pay via mobile: Enjoy quicker checkout than paying via other methods, and combine mobile pay capabilities with rewards and deal offers. This means the retailers have decided not to opt-in to Apple Pay or Android Pay, and are instead trying to encourage customers to use its own apps while shopping. With Wallet, guests can pay using their Target REDcard and save with Cartwheel-all in a single scan of their phones at checkout. Naturally, it neglects to mention that Apple Pay and Android Pay would be faster still as they remove the extra step of having to open an app.
USA retailer Target has embraced the mobile payments revolution with the launch of "Wallet", a proprietary app that enables shoppers to check out in store via their smartphone by scanning product barcodes. Wallet is now restricted to Target's REDcard credit card and debit card.
The retailer said the Wallet feature will eventually support the ability to store and redeem Target GiftCards.
"Wallet in the Target app makes checkout easier and faster than ever", Mike McNamara, Target's chief information and digital officer, said in a statement. However, Walmart allows customers to make payments on Apple and Android devices with nearly all major credit, debit, and pre-paid cards or Walmart gift cards.
Shoppers can also link Target's "REDcard" to the mobile wallet, as either a debit card that links to a customer's bank account or as a credit card, offering 5% cash back on purchases.