It is assumed that the release of the budget model will allow Apple to attract new layers of consumers and hold quarterly sales at 10 million units. This is even lower than the $329 (roughly Rs. 21,200) price tag of the 9.7-Inch iPad launched in March this year - which at that point was its cheapest full-sized iPad. The track record of the rumor sources vary, but it makes sense that Apple would want to lower the introduction cost, especially when it means getting iPad into more classrooms.
Sources say that the cheap iPad production will most likely be outsourced to Compal Electronics, while the PCB orders will be given to Compeq and Unitech Printed Circuit Board.
Currently, we don't know if this supposed 9.7-inch iPad will be a replacement for the 2017 9.7-inch iPad, or will it just be a newer variant with watered down specifications, with a similar design and an improved camera sensor.
In the report, Digitimes states that this new launch will be a bid by Apple to get into the higher-volume and price-conscious markets.
A sub-Rs 20,000 iPad from Apple will put the company more in line to compete against the likes of Samsung, Huawei and Lenovo, to name a few.
Price of the device should be around $260, that is $70 cheaper than the current iPad. Apple uses its mobile OS for its iPad, while the others typically run on Windows OS. As potential buyers of a budget tablet from Apple referred to as consumers of industrial sector and service sector.
Rumor has it that Apple is preparing its cheapest iPad ever for a 2018 release.