The current rush of companies pulling ads from Hannity's show is related to his recent commentary on the sexual misconduct allegations against Moore, now running for U.S. Senate as a Republican against Democratic challenger Doug Jones.
Of course, this movement has turned unavoidably political for the left and right, although the latter seems more intent upon producing a venomous result while the former side thinks Keurig will come out on top.
You are now sponsoring Sean Hannity's show.
The company faced immediate and brutal backlash on social media. Keurig, along with Realtor.com, 23andMe, and ELOQUII responded by saying they would no longer run ads during the show.
"Hannity is blocked from our advertising list", Elouqii's Twitter account stated.
Keurig was not the only one to remove advertising from Hannity's show. "We continue to closely evaluate where we advertise", read another tweet by 23 and Me.
The #BoycottKeurig hastag was a top trending subject Sunday on Twitter. Seeing you have opted to stop your ad from airing during the Sean Hannity Show, I will be returning two Keurigs I just bought as Christmas gifts & will be discarding my own, ' one Twitter user posted. Others used the hashtag to tweet their support of the brand. Make our day, ' wrote another.
Fox News did not comment on the fleeing advertisers.
The 70-year-old former Alabama Supreme Court Judge is now Republican party's nominee to take over a senate seat vacated by Jeff Sessions, who became head of the Justice Department in the Trump administration in January.