Marco Bizzarri, president and CEO of Gucci, has announced that the Italian fashion house is going to stop producing fur, according to The Hollywood Reporter.
'With the help of HSUS and LAV, Gucci is excited to take this next step and hopes it will help inspire innovation and raise awareness, changing the luxury fashion industry for the better'. The society noted that Armani, Hugo Boss, Yoox Net-a-Porter and Stella McCartney are fashion companies that already refuse to use fur in their clothing.
We found real animal fur being sold in department store House of Fraser and fast fashion outlet Missguided - despite both retailers having fur-free policies.
Anti-fur protesters have been known to demonstrate outside catwalk shows at fashion weeks around the world to call for an end to practices many see as cruel to animals, and luxury goods buyers have become more sensitive to environmental issues, too.
Joh Vinding, the chairman of Fur Free Alliance, said: "For decades animals in the fur industry has been subjected to intense cruelty, living their entire lives in miserable, filthy cages".
Gucci going fur-free is a huge game-changer. "Gucci is taking a bold stand for animals, showing the world that the future of fashion is fur-free". "As fashion becomes more and more ethical, supply chains that revolve around animals will be a thing of the past".
Many labels and other luxury groups such as LVMH - owner of Louis Vuitton - are tightening their policies on how leather is sourced from tanneries and how they obtain furs, after a series of scandals over how animals are treated in breeding farms.