Apple is leaving an Augmented Reality window of opportunity for Microsoft

EXCLUSIVE: Apple's Tim Cook On The Future Of Fashion & Shopping

Apple CEO Tim Cook feels that technology to make smart AR glasses 'in a quality way' does not exist today

"Nor do I think the vast majority of people would be satisfied".

After being announced in June during the Worldwide Developers Conference, the first generation of ARKit apps were launched last month with the release of iOS 11. Their field of view and the quality of their displays, he said, aren't there yet.

Whether Apple's products really are "the best" is debatable, but it does kind of fall in line with Apple's recent activity.

"If it were on a different device then you would never have a commercial opportunity, and without the commercial opportunity you'd never have 15 million people that say, "I want to design my passion with AR".

Cook's full interview, which focuses mostly on Apple's ARKit framework and the potential for augmented reality to change the way we interact with the world, is well worth checking out and can be read in its entirety over here.

During his current trip in Europe, Apple's Tim Cook sat down with The Independent for a wide-ranging interview.

There are quite a few ARKit supporting apps on the App Store.

According to Cook, shopping will undergo a huge transformation thanks to AR and he thinks that no industry would be left untouched.

It will also take some time before we'll be able to scan and identify other women's coats on our phones.

We do know that Apple has experimented with a number of prototypes but based on this information from Cook, Apple's Smart Glasses are still a ways off. Though Cook didn't deny Apple's interest in such a product, he flat-out said that the technology needed to make such a product feasible simply isn't mature enough right now. While stating AR "absolutely will" be a part of future shopping, he said Apple isn't actively pursuing a presence in the retail space.

One other area where Apple, AR and fashion might intersect?

"But today I can tell you the technology itself doesn't exist to do that in a quality way". Glasses. For years, tech bloggers have salivated over the promise of AR glasses designed by Apple - ones that would offer greater capabilities than Google's ill-fated Google Glass, and look slicker, too. "But now anything you would see on the market any time soon would not be something any of us would be satisfied with".

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IOS 11.0.3 is out, go download it now