Teens can now explore Amazon with the independence of their own login and take advantage of select Prime benefits if their parents have a membership.
The new service, available using Amazon's app, is an attempt to give teens a bit more autonomy, the company said.
In a survey of teens ages 13-17 (known in the survey as young Gen-Z) 81% of young Gen Z respondents said they preferred to shop in stores, while 40% said they will only shop in stores this holiday season. Teens can also input a reason they need an item.
The teen accounts are a part of Amazon Households, an existing Amazon feature that lets Prime members share accounts and payment methods with other family members. The catch: parents will be notified of each purchase via text or email, and will, by default, have to approve or deny each one. The parent can approve the order by text or they can visit their orders page to review it in more detail. Teens can also optionally attach a note, like "this is the book I need for class", Amazon says.
If you're a teen who wants to use this new service, Amazon's sign-up process requires you to send a link to your parent before you can actually do anything.
Parents can skip the approval step by setting spending limits. Once the order is placed, parents can see an itemized invoice and are able to cancel and return items, according to Amazon.com's normal terms.
But for a generation that spends so much of its time glued to its mobile phones while their parents work longer and longer hours to make ends meet, this could greatly simplify the process.
To get the ball rolling, parents must enter their kids' contact information, and indicate which of their payment cards is to be used for purchases. The logic is that these teens will continue to shop through Amazon on their own once they become adults.