Bryan Fuller reviving Spielberg's Amazing Stories as Apple series

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It did not attract wide enough audiences and was canceled but has seen developed devoted cult following, something streaming services crave. And anything from the back catalogue of an iconic creator like Steven Spielberg may be continually ripe for revisiting.

The biggest twist about the upcoming reboot of Steven Spielberg's Amazing Stories might be where it landed.

Apple Inc.'s plan to challenge Netflix Inc. and Amazon.com Inc.in the TV business just got a little bit clearer.

"We love being at the forefront of Apple's investment in scripted programming", NBC Entertainment President Jennifer Salke told the site.

The report says Apple, along with NBCUniversal, is funding a reprise of Spielberg's Amazing Stories.

Up until now, Apple's initial forays into original video content have been more of a tepid toe-dip than a head-first dive, but that's about to change.

As the Journal points out, this is the first show Apple has greenlit since former Sony TV executives Zack Van Amburg and Jamie Erlicht were hired in June.

There's reportedly a budget of $5 million per episode.

While both shows never lit the world on fire, the Wall Street Journal reports Apple is looking to ramp up its efforts by entering the realm of scripted entertainment. But selling media services has taken on a new urgency at the company as sales of iPhones have slowed. Apple has already started these initiatives to some degree. But having a Spielberg-associated project with respected industry pros like Bryan Fuller (Hannibal, American Gods) attached represents a different level of ambition. Details on when Amazing Stories would come to fruition or how it would be released were not available.

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