Martial arts federation rebrands itself to change 'uncomfortable' WTF acronym

Chungwon Choue centre of back row has been re-elected President of the World Taekwondo Federation for a new four-year term

WTF? World Taekwondo Federation rebrands over acronym

The acronym of World Taekwondo Federation (WTF) is the same as a now common slang abbreviation WTF ('What the f**k?'), which is often used to denote disdainful disbelief. "With the introduction of new rules, matches will be more lively and dynamic than ever", said federation president Choue Chung-won in an opening address. The World Taekwondo Federation has changed its name to World Taekwondo after becoming uncomfortable with the "negative connotations" of its acronym, WTF.

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The World Taekwondo Federation (now just World Taekwondo) was created back in 1973 and now has 208 member national federations worldwide, according to its website.

One of the most prestigious taekwondo competitions in the world kicks off Saturday in South Korea, and Google has made a decision to honor the event with its latest Google Doodle.

The change came about due to the fact that WTF's more well-known meaning is " unrelated to our organisation and so it was important that we rebranded to better engage with our fans".

Nnaji was honoured for his enormous contribution to the development of Taekwondo in the world in his capacity as WTF council member.

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